sharing your story doesn't have to be so hard. here's how i started with just 15 minutes and 2 simple lists.
i call them primary and secondary human connections. little life nuggets, that do A LOT to connect you with your audience.
step #1: document a simple list of your primary points of human connection.
1) primary (broad personal facts about your life)
- cities
- travel
- values
- beliefs
- parents
- siblings
- interests
- experiences
- family make up
- health conditions, etc.
kristina’s list (for reference)
- 2 sisters, middle child
- mental illness + ADHD
- supportive parents
- sports + basketball
- artist/creative
- mother + wife
- Canadian
- Toronto
- Queer
step #2: document a simple list of your secondary points of human connection.
secondary: specific personal facts, relevant to your target audience (that prove why they should listen to you)
- jobs
- roles
- losses
- failures
- degrees
- expertise
- industries
- qualifications
- good/bad bosses
- career limiting moves, etc.
kristina’s lists (for reference)
- entrepreneurship
- startup Founder
- startup failures
- unique career
- NBA All-Stars
- Web3 + NFTs
- 8 industries
- 16 + years
- tech + AI
- 11 roles
step #3: done? great! now start integrating and sharing points from either list in…
- bios
- talks
- intros
- content